Technology

Writing Good Product Descriptions on Amazon

When you sell a product on Amazon, the most important thing is to think of the “whole picture.” This means that the customer must be an essential part of the entire product listing and not just the client. The customer must first be seen as a part of the product story who will use and interact with your product like it’s in real life. This customer-centric focus will develop into its own story that lets the customer become part of the seller’s world.

The Story

By one estimate, all great brand stories use an idea that connects the shopper with a product. A retailer should play a part in the transaction and try to appeal to the customer. For example, this happens to pharmacists and grocers that appeal to customers and encourage return visits, even when their medications or groceries cost more. They have made their customers part of their world and not just a sales number. The consumer is a thinking and feeling person who wants to be part of a story. We all do.

Don’t focus on just the details of your item when selling it in a product listing. If you are selling a motorcycle, you need a good story description to show the customer riding on two-lane roads through shady trees in sleepy towns. If you are selling a good book, you should point to a time of relaxation while reading. 

Make the customer the center of a broader story that includes their feelings. Good description is the art of what can be as well as what merely is. Write your description like the story can only be told with the customer’s involvement.

Don’t focus on just the details of your item when selling it in a product listing. If you are selling a motorcycle, you need a good story description to show the customer riding on two-lane roads through shady trees in sleepy towns. If you are selling a good book, you should point to a time of relaxation while reading. 

Make the customer the center of a broader story that includes their feelings. Good description is the art of what can be as well as what merely is. Write your description like the story can only be told with the customer’s involvement.

Anticipate Product Questions

Anticipating your customer’s wants also means that you expect all of their questions. If your product is an electronic item, point out everything possible about it. Make sure your customers understand its standards and technical data. Put yourself in the shoes of somebody who may not know what your item does. Avoid assuming that a buyer understands everything about your product. 

You should always offer as much information as possible. You should use bullet points and charts to make sure your selling points are apparent. It will happen that your customers will ask you a question if you forget to offer the information in your listing. Everything necessary to a customer should be in your Amazon listing.

Show, Don’t Tell

The saying “show, don’t tell” is the truth of product description. Amazon product listings and reviews are full of descriptions that tell a great brand story. That means talking about the qualities of your product. You should not use tricky adjectives. Don’t say a jacket is comfortable. Say it is luxurious and warm. Say it “provides ample heat in the biting cold of winter.”

Search engines are good at finding descriptions that speak of your products’ touchable qualities. Avoid vague descriptions. It makes your business more attractive to a consumer when you’ve found a way to tell a brand story about your product. Make sure your words are concise and efficient – always to the point.

Proofread. And Again

When you’re done with a description, you still haven’t finished with your compelling brand story. Now is the time to proofread. Clean it up. Read and read again. Your words say a lot about your business. Typos and bad grammar will affect a customer’s perception of your business. 

Doing these things will make sure your product pages on Amazon are enjoyable. It’s the best way to ensure customer satisfaction in the competitive market.

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