Video is quickly becoming a popular alternative to written content. In a world where you only have 8 seconds or less to capture your audiences’ attention, having video gives you the edge against the competition.
Here are 3 reasons why you should use video on your website.
- It’s the Preferred Type of Content
When asked to choose video over text, most internet users prefer video. It’s easy to understand why- videos have the potential to be more entertaining and can capture your attention better than words.
A classic example is YouTube. It’s the largest streaming platform in the world, and one of the most visited per day. That’s why most websites have a channel on YouTube and have videos in the most prominent places.
To ensure you provide high quality CDN video to your visitors, try this excellent Vimeo alternative. It’s buffer-free, requires zero encoding and has no distractions.
- Your Visitors Get a Better Experience
Websites have evolved from static, brochure-like pages to one that’s vibrant, engaging and dynamic. Businesses are designing their websites for maximum connection and establishing relationships with their audiences, and video can help achieve this goal.
Videos can be used to demonstrate products, share industry or niche expertise and to tell a story. Instead of the usual text and photos, videos can make the experience more memorable.
- It’s Good for SEO
YouTube is owned by Google and is considered to be the second biggest search engine. With AI, voice technology and video paving the way for SEO, investing in those medium right now can propel you ahead of the competition.
Video is good for SEO because Google realizes that people would rather watch videos than read about a topic they want. Therefore, Google is putting videos above text in keyword rankings as it’s the preferred method of consumption.
If you want your website to appear on relevant keyword searches, then video is the way to go.
