There’s no understating the usefulness of video and conference calling softwares in today’s socially-distanced world. The current pandemic has brought about a “new normal” in how people handle their affairs from day to day. Stay-at-home orders and restrictions at the state and federal levels have impacted everything from business to education, and even in our personal lives. More people than ever before are connecting and communicating remotely via the internet as part of our daily routine.
In the past year there has been a marked trend in the use of video conference and webcasting software to connect and communicate. It has been reported by outlets that in 2020 video conference app downloads hit a record breaking 62 million downloads between March 14-21. Another report estimates that video conferencing is expected to grow by 20 percent each year through 2022.
Webcasting has become an ideal medium for effective audience engagement. It makes it easier to reach a much wider audience and affords the ability to interact remotely with colleagues, clients, and customers more effectively.
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What is Webcasting?
Simply put, webcasting is the process of streaming live video over the internet. Webcasting software operates in real time and allows for face to face conversations between a webcaster and their viewers.
Webcasting provides a more efficient and cost-effective means of communication on a global scale and enables more personal and instantaneous means of communication and information sharing between teams, colleagues, and clients.
Webcast presentations typically include video and audio, as well as informational slides and graphics. Live webcasting makes it easy to reach broad audiences and allows for real-time interaction between teams irrespective of geographical distance. Webcast content can also be archived and transcribed so that it can be easily accessed at a later time content. Additionally, webcasting makes it easy for teams and collaborators to establish better interpersonal relationships, even if they cannot meet in person..
6 Ways Businesses Should Be Using Webcasting Software
1. Training
Employee training and workshops have become faster, easier, and more cost-effective through the use of webcasting. Webcasting softwares facilitates one-on-one communication, and provides the added benefit of enabling later access to those training sessions.
Webcasting enables employers to provide valuable training to employees working remotely. Additionally, on-demand access to standardized training materials ensures that employees and subsequent new hires are able to learn from the same material.
2. Sales and Marketing
Webcasting is extremely useful to the sales and marketing efforts of any company because it allows for easy measurement in terms of return-on-investment (ROI). Product launches and demonstrations are made simpler and far more consistent when a single demonstration can be integrated into a various different interactive presentations in real-time.
Companies and content creators can use webcasts as a cheaper alternative to televised broadcasting, and allows the message to reach a more widespread audience, especially considering the fact that internet streaming is growing far faster than television in many developing countries. This gives webcast content a major advantage over traditional means of broadcast communications.
More and more frequently in this post-pandemic economy, companies and content creators have begun to implement webcasting for video blogs or web series as a means of driving more traffic to a specific product, service, or solution.
3. Encourage Social Media Interaction
Social media plays an increasingly important role in how business is done in the modern world. Webcasting, when put to effective use, can help encourage engagement via social media channels.
By integrating webcasts into social media feed, the whole affair becomes something like a social event whereby participants are more likely to interact. This allows companies to cast a far wider net and get the attention of a far wider audience than otherwise.
4. Corporate Communications
Webcasting makes it easier for companies to communicate and engage with stockholders, employees, and the public. Webcasting is an excellent platform that affords companies with an improved means of communicating information both internally and externally. By facilitating ease of communication, webcasting also creates a more effective means of collaboration between teams, allowing for higher productivity.
5. Continue the Conversation
Many webcasting platforms also allow for integration with CRM softwares or other marketing tools. This allows companies to keep track of who attends a webcast and allows more insight into engagement and ROI, while creating an opportunity to keep the conversation going after the presentation has ended.
Conclusion
Webcasting has become an indispensable solution for companies in today’s world. Not only is webcasting software an effective tool for companies to implement when launching a new product or offering remote staff training, it also creates the ability to incorporate pre-recorded video, as well as supporting live screen sharing. This is an effective way to make sure that the information conveyed during a webcast event is clear and concise, while delivering a robust experience for participants.
