Many times we are asked one question “what is traditional PR & digital PR and how they are different from each other? After understanding the difference between both of them, how to know which is the best choice for your business? Not to worry. In today’s post, we will look at the difference between traditional PR vs digital PR.
As the whole world is getting digital now, it is the right time that we embrace the digital PR as a part of your online marketing method and know-how rightly use this way of marketing to attract your clients. Let us check out the definition of traditional PR vs digital PR and some examples to have a clear idea about both of them.
What’s Traditional PR?
Tradition PR mainly targets offline visibility, with minimal interaction and mostly one way. This type of marketing is generally in a form of a press release, and the traditional company will interview important stakeholders to collect all the information possible about their selected topic. After that, it is written in 4 to 5 paragraphs that appeal to the print journalists. Most of the time, the client’s important messages are covered in this release and promotional details.
It is very important to write a press release in the right way that will stand out from other releases that journalists get daily, however, there isn’t much movement for creativity with such kind of content.
Some of the examples of traditional PR include:
- PR stories mainly focusing on your brand positioning in the most specific way
- Giving importance to publications by their readership
- Your business profile published in the leading magazine
- Announcing your product launch by distributing a PR
- Sending review sample of your new product and influential journalists
- Sponsored post with a good number of traffic
What’s Digital PR?
The main focus of digital PR is on online channels, but, it is much more than that. There is a lot of difference between digital PR differs and traditional PR where digital PR mainly focuses to drive more and more traffic to your website with the help of backlinks. Their main focus is to help your site content to rank much higher in the search engines and helps to build strong authority to rank much better in the search engines.
Some examples of digital PR include:
- Forming PR stories for gaining quality backlinks
- Prioritizing media by their websites authority and ways they link to the third parties
- Getting authoritative backlinks from the quality publication online
- Improving the overall website’s domain authority and specific content pages
- Promoting your content online through building links on the specific pages
- Attaining higher Google rank for landing pages
- Getting positive customer reviews or interaction over your selected social media networks
Difference Between Traditional PR & Digital PR
| Traditional PR | Digital PR | |
| Offline visibility | Online visibility | |
| Tough to measure | Simple to measure | |
| One-way communication only | Works on dialog & feedback | |
| Directly connected to your business goals | Impact your sales by getting traffic | |
| Limited to style and format | Diverse in format and style | |
| One-to-one network approach | Holistic approach |
Which One to Choose for Your Company?
The answer depends on various factors, but most of the time traditional PR and digital PR go hand in hand when it comes to using various objectives. There is not any single why you have to choose just one over the other, but, you must run separate strategies or PR stories when your goals for PR are very different (links and brand awareness).
Today digital PR is increasingly becoming very popular since online media overtakes traditional media, but, still, there is a place for traditional PR campaigns. You must regularly scrutinize the variation between the traditional PR and the digital PR just to ensure that you are making use of them in the right way and get complete benefits.
Whereas nowadays it is just impossible that you ignore the power of digital marketing, but that doesn’t mean traditional PR now has got obsolete. Still, there is a huge value in developing your brand with the help of publishers & media outlets.
