Summer is just around the corner in Spain, marking a vital period for both travellers and the businesses that depend on the country’s booming tourism industry. With international visitor numbers climbing year after year, companies are looking to make their mark before the high season fully kicks in. One standout move comes from DoYouSpain — a well-known player in the car hire sector — which has just announced its expanding into the eSIM and hotel market right before the high season starts.
In this article, we’ll take a closer look at Spain’s tourism scene, what travellers can expect this season, and how DoYouSpain’s latest expansion could reshape the industry.
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How is the summer season looking for 2025 in Spain?
Last year reaffirmed Spain’s position near the top of global tourism rankings. Close to 94 million international visitors arrived—an increase of nearly 10% on 2023—and collectively spent €126 billion, 16% more than the year before. Visitor satisfaction remained exceptionally high, with 97 per cent rating their experience positively and nearly two-thirds stating they intended to return within a year, according to Spain’s Minister of Tourism, Jordi Hereu.
Looking ahead to 2025, Spain is aiming to welcome 100 million international arrivals, though the emphasis is firmly on quality rather than volume. Early forecasts are promising: the first quarter alone is expected to attract 26 million tourists and generate €36 billion in spending. In fact, CaixaBank Research predicts that tourism GDP will expand by around 5% in 2025.
Travellers themselves are also shifting habits. Many are booking later but staying longer, increasingly favouring shoulder-season trips that avoid peak crowds. Mobile bookings now account for over half of all reservations, and nine out of ten visitors consult at least one comparison site before confirming flights, accommodation or car hire.
Why is DoYouSpain branching out into eSIMs and hotels?
With summer travel surging and travellers demanding more streamlined, all-in-one booking experiences, DoYouSpain is adapting to meet the expectations of today’s tourists. By branching into eSIMs and hotel bookings, the company is moving from a car hire expert to a broader, more complete travel platform.
The shift reflects a wider industry trend: people want convenience, digital integration, and added value. So instead of jumping between websites to plan a trip, you can now book your car, stay connected abroad, and find a place to stay — all in one place.
What is DoYouSpain?
DoYouSpain is a comparison site best known for helping travellers book car hire across Spain. Since launching in the early 2000s, it’s become a go-to platform for international (and local) visitors who want to explore Spain with freedom and flexibility.
What is an eSIM?
An eSIM (short for embedded SIM) is a digital version of a traditional SIM card. Instead of inserting a plastic chip into your phone, an eSIM is already built into the device and can be activated remotely — ideal for international travel.
In plain terms: you land in Spain, and with a few taps, you’re connected to mobile data — no more hunting for SIM cards at the airport or worrying about roaming fees.
Why is DoYouSpain entering the eSIM market?
Because mobile connectivity is no longer optional — it’s essential. From checking in online to using Google Maps, modern travellers rely on their phones for just about everything. DoYouSpain saw this shift and realised it could fill a real need among its users.
The company now offers a range of eSIM plans for different kinds of trips — short breaks, extended holidays, or multi-country journeys. You can choose from: daily, weekly or monthly data plans, as well as regional eSIMs (like Europe or Asia), or global eSIMs, covering more than 130 countries. In addition, users can choose local plans available in over 200 destinations. It’s a natural fit for their audience: people who book cars online are likely planning the rest of their trip on mobile too.
Why hotels?
The move into hotel bookings is just as logical. Many people hiring a car also need a place to stay — near the airport, in the city, or along a road trip route. So rather than booking transport and accommodation separately, DoYouSpain wants to help travellers sort both in one go.
Their approach is the same as with car hire: make the process simple, fast, and affordable. They compare deals across a range of hotels — with or without travel packages like flights or trains — to find options that suit your plans and your budget.
DoYouSpain is looking forward to be an all-round actor in the tourism industry in Spain
It’s no secret that the travel world is changing. Tourists want flexibility, simplicity, and the ability to book everything in one go. More and more companies are shifting towards becoming full-service travel platforms — and DoYouSpain is no exception.
What started as a car hire comparison site is now expanding into eSIMs and hotel bookings, adapting to what travellers actually want: a smooth, all-in-one experience. With summer arriving and mobile-first habits becoming the norm, the company is taking a natural step forward to meet these new expectations.
What this means for DoYouSpain’s brand identity
DoYouSpain isn’t losing sight of what made it successful in the first place, and their CEO addressed any doubts in the announcement of the move: “We built DoYouSpain on a simple promise: to offer the lowest prices with complete transparency. That remains unchanged.” The move into eSIMs and hotel bookings doesn’t mean they’re changing their approach. Quite the opposite.
They’re still committed to the same philosophy: offering the lowest prices, making things quick and easy to book, and keeping it all crystal clear. Whether you’re renting a car, booking a hotel or getting set up with mobile data, the aim is the same.
Looking ahead: What’s next for DoYouSpain?
Having established itself as one of the leading names in car hire in Spain, DoYouSpain isn’t planning to slow down. The goal now is to keep improving in what they already do well, while also growing their presence in the hotel and eSIM sectors.
As the company’s CEO put it in a recent announcement: “For over two decades, we’ve built a reputation for making car hire simple, cheap and reliable for travellers across Spain. Now, we’re taking that same experience and applying it to new areas that matter to modern travellers. Our goal is to keep improving what we already do well, while expanding into the hotel and eSIM markets. It’s a step-by-step journey.” The future looks bright — and more useful than ever for travellers!
