How do You Use Transcription to Maximize Your Content Marketing Strategy?

Do you want more people to read your blog posts? Do you need help with your SEO efforts? If so, then investing in a transcription service may be the answer for you. Transcription services allow companies to convert written content into an audio or video format that can be shared on social media channels and through email marketing campaigns. But how do you use transcription to maximize your content marketing strategy? Read on to find out.

Use Transcription to Turn Emails into Social Media Posts

One of the best ways that you can use transcription is to turn emails into social media posts. If you don’t have time to create new content, convert your email communications into videos using a reputable transcription service. All of your social media followers will be able to “listen in” on your conference call, sales meeting and webinars.

Some major social media platforms like Facebook and Twitter only allow videos to be uploaded directly from a computer. However, both YouTube and Instagram welcome created videos – no matter where they originate, your transcription service makes it easy for you to upload your video content to these channels as well.

Improve Your Search Engine Rankings with Transcripts

Not only can you use transcription to create more content, but it can also help improve your search engine rankings. When you have the text from your blog posts transcribed, you can submit it to places like Google+, YouTube and Pinterest. Submitting this content will help your SEO efforts because you make it easier for people to find your blog posts.

Use Transcripts to Turn Your Videos into Slide Shows

If you have created a video but want to share it more widely, consider using a transcription service to create a slide show. When you use a transcription service, you don’t need to worry about posting the entire video to YouTube. Instead, you can upload just a portion of it or even turn it into an image that links back to your website. Even better, you create scripts for your videos and create more awareness. With the transcripts ready, it saves you lots of time. When using video software like Camtasia, the program automatically adds in the text, so your script is easily visible while you’re recording your video.

Publish Audio and Video Podcasts

Producing podcasts is among the most popular ways that you can use transcription services. While it isn’t necessary, transcription can free up your time so that you can focus on creating a high-quality podcast. Most services can automatically add in all of the “ums” and “uhs,” allowing you to spend more time editing and polishing your content. Unlike video, however, it’s not necessary to use transcription to publish audio podcasts.

Transcription is also instrumental when you do want to create video interviews. This is because it allows bloggers and content creators the chance to edit out any mistakes or problems with their speech. It also allows for the content to be shared on social media because having an audio or video file makes it easy to upload onto social sharing sites like Facebook and Twitter.

Create Transcripts for Readers Who Prefer to Read

While many people prefer to watch videos or listen to podcasts, some prefer to read. Creating transcripts for your blog posts and videos can help readers who like to read instead of watch. Not everyone is watching or listening simultaneously, so it’s essential to provide your readers with different options. It enables you to reach a broader audience.

Add Subtitles for International Audiences

If you’re creating content in English, then you have a huge audience. However, there are other languages out there, and if you want to reach a global audience, it’s important to add subtitles for English speakers who prefer another language. In South Korea, it is estimated that fifty-five percent of the population speaks English. If you’re writing or recording English content, this could be an excellent opportunity to reach more people.

Make Your Content More Accessible for All Readers

Even though you want your blog posts and videos to be accessible, they must also be accurate. If English isn’t your first language, then automated transcripts will help ensure that not only is the content correct, but that it flows well too.

Use Transcripts for SEO Purposes

Many bloggers agree that one of the best ways to improve search engine optimization is through blogging. If you’re struggling with your keyword research, then investing in a few hours of transcription services could make all the difference. Transcription allows you to double-check your keywords and grammar, which ensures that your content is SEO friendly.

It Enhances Your Productivity

It’s difficult to write content and maintain high standards when you’re expected to meet deadlines. Investing in transcription services helps bloggers increase their productivity without sacrificing quality. This allows them to have more time to market themselves, write posts, or even take a break before writing the next post. This way, you avoid making costly mistakes that could make you lose clients. Transcription services such as GoTranscript ensure that you and your team are as productive as you wish to be.

Transcription Services Keep You Organized

When you use transcription services, you can easily store your audio or video files for future reference. This allows you to organize your files in a way that’s easy to find and edit. In addition, because transcripts are text-based, they’re easier to share with the world. Your blog posts will be shared through social media channels, newsletters, emails, and other platforms. If your blog posts are only shared through text-based formats, then you’re missing out on a lot of sales and SEO opportunities.


Maximizing your content marketing strategy can be difficult, especially if you don’t have the right tools. Transcription services are more affordable than ever before, and they can provide a huge boost to your blogging efforts. Transcription services are more affordable than ever before, and they can provide a huge boost to your blogging efforts. One of the best ways to use transcription is to make sure that all of your blog posts and video content is accessible for people of all abilities. It is a worthwhile investment.

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