Juice bars are becoming more and more popular as the world is rapidly becoming more health conscious. Selecting the right juice bar franchise is the first step in the process, however, after your grand opening the strategy shifts to marketing. Once your juice bar franchise opens, you will need to focus heavily on marketing, innovative promotions and building brand recognition in your local area.
Here are some tips on marketing strategies for those who are considering a juice bar business:
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Loyalty Program
Most juice bar franchisees have loyalty programs where you can collect your customers email addresses and phone numbers. It is critical to implement automated lapse customer email campaigns and also email campaigns to promote new products.
Website Promotion
Most juice bar franchisees will create a page for your location on their website. Your help in augmenting the SEO on this page will help you to rank in local searches. Make sure you submit your page to hundreds of local directors, there are many aggregators that you can use for this like Bright Local. It is also important that you work with a PR Agency to get your store and your page site published especially in local publications which will help your rankings.
Social Media Promotion
More juice bar franchisees allow you to create your own social media accounts for your store. Work with local influences in your area to work to attract their followings to your juice bar location. Focus on local fitness instructors, personal trainers and well-known figures in your area.
PPC (Pay-Per-Click) Ads
PPC Ads are very helpful when you first open your juice bar franchise as it takes time to build your organic SEO. It is recommended that you use local search geotags with PPC on Google Adwords, Facebook Ads and Instagram Ads to target keywords like “juice bar near me” plus your area so that people can find you online as soon as you open.
Promotions
Offering a discount can be a double-edged sword. You don’t want to devalue your brand but at the same time you want to create a compelling offer to attract customers. This can be a balancing act so be carefully to not create a promotion that your customers always get used to. Always make your promotions time based with an expiration date to create urgency and promote in a variety of channels: digital, social, and print.
