Facebook records over 2.3 billion active users monthly. This is a figure that most businesses seeking to sell their products online or advertise on the platform will drool over.
Facebook is just one among a pool of other platforms that can help your business get that extra client you are looking for. Social media platforms have taken over advertising and for quite good reasons.
They have the numbers. Between Instagram and Facebook, there are over 3 billion users to target. A good, up to date and active account is important for any business. Small or big. Customers will want to see or read about prior customers’ experiences too. Make sure you get some good reviews too to go with it. Customers will have more trust in the product if they read testimonials from other customers who have already interacted with the product they intend to buy.
If the reviews are not forthcoming as fast as you would like, you can give them a boost and buy positive reviews and rating to get them going. See, with social media marketing, what you need is to first get the attention of the buyer. You may have very good products that no one is clicking on because you have not given the intended audience a reason to.
Ensure that when posting on your page or the business account, your aim at getting as many followers as possible. Numbers don’t lie and if they do, social media numbers are simple to grasp; more is better when it comes to marketing.
Facebook has a very wide reach covering many different demographics. Ensure you pick out your target and sell to them. Advertise and promote your page if necessary.
When advertising using social media, the idea is to get the audience to gain interest in your ad (in essence, your product) and click on it. You have few seconds to grab their attention. There are ways to target the right audience but you are not guaranteed they will be interested in your ad video or post or will just skip it altogether. Ensure your intro is catchy or the caption is interesting enough to make a social media user pause for a moment to see what you have in store.
Once they are in, ensure you do not bore them with unnecessary details. Just get them excited enough to want to know more. That way they get to click on your page or product and you just might end up with a new customer.
Other than the obvious target audience, such as your fans or followers, ensure you set out criteria to help reach even more audiences. Ads will target a variety of groups including friends of fans or followers and persons who have clicked on similar products before. Mostly with ads you get to see how your ad has performed. You get to see which regions it had the most clicks and so on. This information is important because you can use it to later make changes or tactics when setting out the criteria for picking your audience.
Using social media platforms to advertise your products or keep your existing customers updated on new products and offers is easily the way to go. In the process of marketing your products, you get to earn more followers along the way. That way, you are able to reach them directly from your page. The key is to always keep your page up to date with engaging content. Keep your band fresh in the audience’s minds.
If possible, have your posts redirect the target audience to your website if possible. No one logs into their social media account with plans to be redirected to another site but if your product presentation is good enough, you will get those new visitors to your website.
Finally, use pictures, images, or videos in your posts. Research shows that a post with a visual image attracts more attention than that without. Just remember to use an image or video that communicates a similar message to the post you intend to send out. This will have far more reach and interaction with your audience.
In Conclusion
Social media has extensive benefits when you take advantage of all it has to offer. Ensure you set strategies before you start.
Engage as often as possible with your followers while responding to their queries and feedback. Do not just post and leave the customers hanging. Your post will definitely elicit reactions and you should be there to respond.
