An explainer animation video is the best way to introduce users to your product. It doesn’t matter if you’re launching a new project or want to promote an existing one. Short videos with maximum use for the viewer will help you get record-breaking coverage of your target audience.
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An Explainer Video Company that Tastes Different
Many companies don’t want to shoot and edit videos themselves. That’s why developers have created specialized services that allow you to make a spectacular training video, even on the basis of a simple presentation. Each team of developers focuses on different tools. Also, the templates for future videos vary from app to app. You need to do a little research to find the perfect fit for your product.
How much does it Cost to Make an Animated Explainer Video?
Explainer video costs can vary greatly depending on the type of filming and the complexity of the editing. A quality finished product doesn’t have to be expensive. If you have a small budget for filming, it is better to focus on the following steps:
- Preparing information about the product or service;
- Writing a script;
- Storyboarding the future video with writing detailed scripts for each scene or slide of the presentation;
- Interesting special effects, including slow motion, acceleration, overlay music, speech or sounds.
How long does an Explainer video Production Take?
Depending on the complexity of the field in which you work, the creation of an effective video can take from 3 to 5 weeks. This period includes the development of marketing strategy and final editing. If you order your video from a third-party contractor, add some more time to coordinate the script, scripts, and special effects.
If a presenter or several people appear in the frame, it takes a longer time to prepare for the filming itself. Thoroughly think about the images of the presenters, their clothes and the presentation of the material. Studies show that if the person in the frame doesn’t like the viewer, they won’t watch even for useful content.
Benefits of Explainer Videos
Short instructional videos only benefit their creators. You get:
- Greater engagement of the target audience;
- Additional advertising for your product or service;
- Building brand reputation.
Your potential customers feel cared for as you share useful information with them. Even if the commercial is more promotional, but humorous, you’ll be thanked for the good cheer.
Grabs Audience Attention
Help keep the attention of sound effects, frame change, appropriate music. Do not forget that the optimal length of the video is from 30 seconds to 3 minutes. Further viewers will be increasingly difficult to concentrate on the information.
Easy Explanation of Complex Topics
The easiest way to explain the structure of complex objects or techniques is with concrete examples. If you’re demonstrating the functionality of a mobile app, show all the features on the screen. Recording from the monitor with voice-over narration is a great option. The voiceover can be duplicated with subtitles. To increase the target audience, make it possible to include subtitles in a second language.
Findings:
As you already understood, there is not a single type of business that an explainer video can harm. Whatever your company does, a short video will spark interest in your product or service. Pay maximum attention to the usefulness of the information and the non-standard plot. If your video goes viral, the company’s popularity will increase several times, and sales will increase significantly.
