Technology

3 Reasons to Advertise on Facebook

Social media is an aspect you shouldn’t overlook when advertising. Sites like Facebook, Instagram and Twitter get over a million visitors day in and day out, which means greater reach and a massive audience.

Here are 3 reasons why your next PPC campaign should be on Facebook.

Cost-Effective

Organic reach isn’t as effective as it was before. That said, you will need Facebook ad advertising to jump-start things and get the ball rolling, so to speak.

The good thing about Facebook is that its ads are relatively cheap, which makes it accessible to startups, entrepreneurs and local businesses. A single package goes a long way in terms of finding your target audience.

Gets You New Leads

Running a campaign can get you new leads, and it may look easy but there’s a lot of factors that can mean the difference between quality leads and mediocre results.

PPC Management is what you need to get things going. Having a good team can actually give you more bang for your buck in terms of campaign reach and efficacy. Those new leads you get can turn into lifelong customers and significant brand recognition as well.

You can also employ the retargeting strategy from the traffic you’re getting from those who have been on your website. Facebook ads have a feature called custom audiences for even more laser-like targeting options.

Wide Recognition

Just how big is Facebook? Apparently, it has over a billion members and about 22 billion clicks on ads each year. This translates to massive exposure and potential brand recognition. Chances are that your audience is right there and you’ll just have to know where to find them.

Facebook ads have exceptional targeting capability that allows you to filter by location, age range, demographics, interests, behaviors and more. Spend a few hours learning how these mechanics work and you can effectively reach your audience within the social network.​​​​​​

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