What is the primary goal of most businesses? To raise funds! In the pursuit of money, businesses cater to their audiences. They strive to produce for them what they are looking for. What this leads to are better products and smarter marketing.
Now, marketing is a variable, much like the product is, as, with time, it has to reinvent to suit the masses. If the marketing of the product goes stale, it’s worse than the product going stale because then the masses will lose all interest, recollection, and need for the product in a short while. Thus, we must always be on our toes with what’s abuzz in the marketing realm. In marketing, digital marketing is what’s doing the rounds.
Since it’s more calculable, budgeted, and powerful, digital marketing has replaced TV ads and newspaper blocks with social media campaigns and email marketing strategies. However, one form of digital marketing stands out from the rest because over 75% of experts say that email marketing delivers 80% higher results than social media marketing does.
While mails are largely perceived as impersonal, too boring, and spam-ish, they can do wonders for your brand if you use them just right. You can use email personalization to make your mails rather engaging. Email personalization is the trick behind removing the boring and spam aspects of your mails and making them sound as if you wrote that mail for one specific recipient. You can do so by choosing email templates and domain names which encourage more personalization. For that, you would need some email management services to perfect your marketing roaster.
Here are some advantages to email personalization:
1. Makes your emails more Engaging:
What happens when you see “@noreply” in the email address? Don’t you instantly feel unheard like your opinion doesn’t matter here? This is why people rather find mails dull. You can beat that by getting more personalized and responsive domains. Moreover, do not start your mails with a typical “hello reader”. Why do that when you can make sure your name addresses the reader by his name! This can be done with the help of personalized email templates.
2. Helps you become Distinguishable:
They are so used to receiving emails from a typical office id that once they receive it, they probably don’t even read it. They straight up send it to deleted or trash folders. However, when you address them in a way they are not used to, it makes a mark for your business. They will be pleasantly surprised and they would associate that pleasant feeling with your business, separating you from the crowd.
3. Attracts more Responses:
Various studies indicate that mail open rates significantly increase with personalization. The more people give you a shot, the higher your shot at hearing back from them! Having more personally addressing mails is found to generate more responses because naturally, people like to feel that you are reaching out to them especially, rather than just sending emails in a volume.
4. Increases sign-up rates:
A lot many times, you want to hear back. You want them to act desirably. Your newsletter may want them to sign up for more newsletters or this sale you’re throwing out towards the month-end. There are various CTAs a good newsletter is loaded with. However, the CTAs are of no use if nobody does what they are supposed to prompt.
So, the best way to psychologically push an action would be to use words that are more convincing. Psychology says you are more likely to develop a rapport with people if you greet them using their name and do what they want you to do.
5. Helps the Readers:
Personalization isn’t just about using the recipient’s name or making your email address sound like more human. Personalization is also when you make different groups as per different lead-types. So, using those categories, you decide who should be getting what kind of content. When you give a reader something they actually want to read, you lower your bounce rate and better your engagement rates.
6. Helps you deliver better:
This also helps you understand your readers better. When you send them emails as per their preferences, you even hear back from them. They may have some criticism too, however, that is helpful in getting to know the customer. This all begins with starting to personalize your emails with respect to the customer.
7. This is the future:
We are discussing personalization now, however, you are probably already seeing it happen in your mails regularly. The biggest names have already started treating customers like the kings they are! Personalization is the future and your customer is used to getting a taste of that, so if you stay behind on this game, you may lose the customer forever. Your customer knows someone out there is willing to address them, hear them, and deliver as per them, so be that brand!