Technology

Top Nano Influencer Marketing Platform in India

It is no longer the era where brands just look for influencers with huge following for marketing their product/service. Influencer marketing campaigns that are done through nano influencers outshines other types of advertising because of highest return on investments possible with impactful brand sponsorships.

The new golden goose; Nano influencer marketing, is where the brands leverage the opportunity to develop strong word-of-mouth. It is the future that has just begun and those who invest in this practice are sure to have huge gains. As, social media followings of these influencers are small but the USP is that; they are hyper-loyal, meaning, if any brand wants to target regional target audience or with respect to demographic niche, hence nano influencers are one of the best bet for marketers.

Another competitive advantages of nano influencers are –  cost-effectiveness and audience engagement rates. These two are crucial factors which really help brands preferring them over others and ultimately the target audience can change their purchase decisions.

“According to a study called ‘The state of Instagram marketing in 2020, by Later.com, influencers with 0-25k followers had higher engagement rates regardless of their genre, target audience, or topics.

Pro Tip:- If you are a brand just starting with your operations and marketing but cannot afford a big marketing budget, then you can actually get the best out of this marketing strategy and can prefer nano influencers over mega/micro.

While planning to create a Nano influencer marketing campaign you want to expand your influence as much as possible. To do so, you need to get as many brand representatives as possible, within your financial plan.

As your business grows, you may contact and hire top Nano influencers to drive more potential customers and leverage your marketing strategy.

But how can you start? How do you find relevant Nano influencers? Will you offer them a free product or compensate a fixed price per post? Will you reach out to influencers by yourself, or will you hire a Nano influencer agency? What will be your content strategies and how will you meet your target KPIs?

Also, with various brands targeting the similar target audience, how can you reach that audience more easily than others?

Moreover, every strategy for a goal needs to be implemented the right way—i.e., if you didn’t strategize the functionality properly, then you are flirting with disaster.

It is relatively puzzling to reach a niched audience more successfully than others. You need to plan, launch, regulate, and optimize your campaigns to drive incredible sales ROI, brand awareness, credibility and leads eventually.

Well, the ultimate answer to almost every marketers’ question – how to create a productive & viral influencer marketing campaign lies in integrating the top nano influencer marketing agency in their marketing strategy – Grynow is one of the leading agencies which you should definitely consider!

From big corporations to small scale entrepreneurs, today the company is really ruling the world of influencer marketing – hearts of brands & influencers.

In the way, that the influence itself is in its most natural form. And when the consumer behaviour is targeted through organic practices, results tend to come really impressive. Marketers are also calling it the magical convincing and converting tool that maximize sales. The company has created a buzz around; as it, conducts sophisticated cost-benefit analysis also to help brands identify nano influencer marketing opportunities that other agencies can’t do this excellently.

Comprising of IIT and IIM Alumnus, the company holds unbeatable rank in doing right marketing & positioning strategies of a product.

Grounded on the brands’ objectives, the well experienced marketing strategists provide the best approach to communicate the benefits and features of the product through the nano influencer campaign.

What makes Grynow the best Nano Influencer Marketing Agency?

Colossal Nano Influencer Network with 5+ Years Experience

Grynow has badges like; highest Nano, Micro, Mega, regional, Twitch and celebrity influencer marketing campaigns’ success rates, 150000+ influencers on board, and variety of Nano-influencers available to connect with across all industries like gaming, fashion, food, beauty, travel, Health & fitness, lifestyle, automobile, dance, finance, humour, Bollywood etc. across all major platforms including YouTube, Instagram, Twitch etc.

Built-in Search Mechanism to Find Perfect Nano Influencers

It collects data from influencer’s audience engagement, and an machine learning / AI engine uses it to discover the marketing personas. It uncovers all trends to understand the audience, competitors, and the impact of influencers on the target audience. They hand-pick influencers for each and every campaign to ensure an organic fit and authentic content. It also collects data from influencer’s audience engagement, and own an AI engine & algorithm to discover the buyer personas.

Content Creation, Curation and management

Grynow is a creative and technology-backed influencer marketing company. It collaborates with social media influencers, bloggers, artists, celebrities etc., who create 100% authentic content on their channels. leveraging their creativity and creating engaging content to drive the audience. The wrap stratagem and resourcefulness around audience segmentation, targeting, driving and analysis for content creation helps it to produce the inspiring stories that move the needle. It infuses a brand’s value proposition into the campaign strategy by working with right Nano influencers to create reliable, story-driven content that subsists beyond the campaign’s life.  In a nutshell, it helps in shortening the process of influencer campaigns for brands—Research, Contracting, Content creation, curation, guidelines & management, Fake subscribers’ analysis, Target Audience Identification, negotiating payments, publication confirmation, URL tracking, reporting & Analytics etc.

Its user acquisition is achieved over an assortment of hyper targeted audience, re-organisation of marketing strategies, active influencers, and brand engagement campaigns that delivers the right communication to the right user, at the right time. It is a creative and technology-backed influencer marketing company. It collaborates with internet influencers, leveraging their ingenuity and creating engaging content to grasp the audience

Best Influencer Relation Management System to Build Long Term Collaborations

Grynow has helped multiple trades in making dense digital relations between the brands and consumers through powerful influencers on its board. The mavens they select are the typical personas of a brand’s target audience. They are the ideal consumers and come with an unpretentious affinity for a particular brand. Because the influencers are genuinely interested in a product or service and they have been pre-vetted, company is able to create loyal relationships between the brand and influencer via its incredible reputation.

Create, Execute, Implement Campaigns that Give Great Results

Grynow’s main focus is creating and executing a productive campaign for a brand by bringing in influencers who can actually connect the brand to the audience it’s trying to reach. Brand awareness, increase in conversions, sales and leads are the principal marketing goals of almost all companies. Grynow is the best nano influencer marketing company to achieve this by helping brands create memorable and successful influencer marketing campaigns.

The team has brought several Nano influencer campaigns to fruition.

Beat Your Competitors with Top Nano Influencer Marketing Trends Lavished by Grynow

Grynow analyzes the industry and the competition to see the trends and to know how to appeal to target consumers. It adapts to trends to leverage the most out of them. This exploration will help the platform know what works with regard to consumer behaviour, time, trends and what to avoid to ensure their campaigns produce striking results. It discovers all trends to understand the target audience, competitors, product positioning, and the impact of influencers on the target segment.

This is why, its reach, relativeness and the results are undeniably phenomenal. 

Exclusive Plan for every Business – Bespoke Nano Influencer Marketing Campaigns

If you as a brand, want to be a fragment of consumer discussions, you have to play by their rubrics!

The engagement rate of Nano-influencers is twice as high as that of other groups of influencers. Most Nano-influencers tend to make their content more niche and category-specific. Therefore, the use of Nano-influencers allows brands to reach diverse segments and better position their products.

Grynowwill bring your campaign to life by customizing it suit your chief marketing goals. The campaign will be personalized to your exclusive flair and communicated in your brand content strategy to help you stand out in the jam-packed souk. They curate excellent, end-to-end campaigns for your brand, so that you can pay attention on other resources to grow your brand.

Conclusion

The best nano influencer marketing agency in the world, dig deep to understand your realest value proposition, ‘points of difference’ with respect to direct competitors, and what content can naturally drive your target audience. The team identify early on the parameters a brand must hit in order to move the needle on their primary goals and then they quickly turn those high-level marketing and brand objectives into a branded content strategy and project proposal equipped for realization. So, brands, let’s move ahead a step to an easy, friendly, cost effective and world class influencer marketing service. Let’s grow now!

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